Drop a link or describe something you saw. Claude takes it apart so you can steal the moves.
Why it works: A free plan that fully works for a solo user gets people hooked before any money is asked for.
How to steal it: Give single users a generous free version, then add limits that only bite once a second person joins, such as page or block caps for teams. A bookkeeper could let one client use the tool free, then charge once they add staff.
Why it works: Few tiers with obvious step-ups make the choice easy and leave a natural path to spend more.
How to steal it: Set a free, a low, a mid and a custom tier, each labeled with who it is for. Each tier says it includes everything below it plus extras, so buyers never have to compare long lists.
Why it works: A low-priced entry plan makes the mid plan at twice the cost feel like a reasonable step.
How to steal it: Price your entry paid plan low, then set the next tier at roughly double and put the features that matter to growing teams there. Use per-person pricing so the bill rises as the customer's team grows.
Why it works: A visible badge steers most buyers to the plan you want to sell.
How to steal it: Add a short 'Recommended' label to the tier with the best margin and the features most teams end up needing. Put your newest, most valuable feature at the top of that tier's list.
Why it works: A savings message on annual billing pulls cash forward and reduces churn.
How to steal it: Add a monthly or yearly switch at the top of the pricing table, and state the savings as a cap like 'up to 20%'. Default the page to show yearly prices if you want more annual signups.
Why it works: Custom pricing lets you charge large buyers based on what they can pay and what they need.
How to steal it: Replace the top tier's number with 'contact us' and put security, compliance and dedicated support there, since big buyers must have them. Use this for any customer whose needs, such as audit logs or single sign-on, justify a negotiated deal.
Why it works: A second meter for heavy features lets you charge more from the customers who get the most value.
How to steal it: Make your costliest feature free to try, then sell it in blocks, such as a set price per thousand credits. Keep the base seat price simple and let power users buy extra on top.
Why it works: Small per-item fees on extras bring in money without raising the plan price.
How to steal it: Charge a small monthly fee for optional extras like a custom domain, billed per use and available on every paid plan. Offer a lower rate if the customer pays annually.