Someone is already getting paid for your next idea.
Drop a link or describe something you saw. Claude takes it apart so you can steal the moves.
Linear's agent-era product tool homepage
Steal the whole promotion
Hook
Name a new category, not a feature
Why it works: Calling the product a new species of tool makes it feel like a different kind of thing, so readers stop comparing it to old issue trackers.
How to steal it: Write one line that says what category you now belong to and who it is for, such as 'the booking system for teams and robots.' Put it in the biggest text on your page and keep the old category word out of it.
Audience
Name the AI era buyer up front
Why it works: Saying the tool is built for teams working with agents tells the right buyer this was made for their current problem.
How to steal it: Add a sub-line under your headline that names the shift your buyer is living through, like a new tool, rule or habit. Then show that your product was built around it, not patched for it.
Proof
Show a real work story, not a screenshot
Why it works: A single issue that goes from a Slack complaint to a drafted fix in minutes proves the product works without any claims.
How to steal it: Build one realistic case from your own product: a customer problem, the steps your tool took, and the result with timestamps. Put it in the top screen as a live-looking panel instead of a static image.
Layout
Three short pillars after the hero
Why it works: Three one-line promises give a skimming reader the whole value in about five seconds.
How to steal it: Right under your hero, add three labeled blocks with a short name and one sentence each, covering what it is built on, what makes it new, and how it feels to use. Number them like figures to give a crafted look.
Offer
Split the product into job-based sections
Why it works: Sections named for the job, like intake and planning, let each visitor find the part that fits their pain.
How to steal it: Break your offer into two or three jobs your customer does in order. Give each a plain heading, one sentence of outcome, a small live-looking demo, and a link to learn more.
Urgency
Flag what's new with a small banner
Why it works: A small 'New' link near the top gives returning visitors a reason to look again without any discount.
How to steal it: Add a tiny tagged link above your headline for your latest feature. Update it every release so the page always feels current.
CTA
Offer two entry doors in the nav
Why it works: Showing both 'Log in' and 'Sign up' plus an 'Open app' link lets existing users and new users each move with no friction.
How to steal it: Keep your top nav action buttons short and separated by user type. Make the new-user button the most visible one and send each to a different place.