Paste a link to an ad, a pricing page or a launch post. Claude breaks it into the moves that make it work, and how to use each one in your business.
The tape measure and the open loop hook
Steal the hook
Hook
Show a prop that proves exactness
Why it works: A physical tool on screen tells viewers the advice is precise, so they stop scrolling to see the number.
How to steal it: Open with a tool that fits your topic, such as a measuring cup, a timer, a ruler or a scale. Use it on camera to show one exact figure before you explain anything.
Hook
Replace vague advice with a real number
Why it works: Specific numbers feel easy to copy, which makes people stay to get them.
How to steal it: Turn your loosest tip into a measurable one, like how many inches, minutes or dollars. Say the number early in the video, then show how you got it.
Hook
Split a fuzzy topic into named parts
Why it works: A big topic like lighting feels confusing, and promising to take it apart one piece at a time keeps people watching for each piece.
How to steal it: Pick the topic your customers find murky. Tell them it has a few parts, then cover one part per beat so viewers wait for the next.
Open Loop
Say the biggest lesson is still coming
Why it works: Telling viewers that the most important part has not been shown makes everything they just learned feel incomplete.
How to steal it: Near the end, name the one skill that matters more than your whole lesson. Say you will cover it next, and do not give any of it away yet.
Follow Hook
Make the next part the reason to follow
Why it works: A promised sequel gives viewers a clear reason to hit follow instead of just liking the video.
How to steal it: End each piece of content with a specific teaser for the next one, such as a topic and a promise. Post the follow-up soon, so the teaser feels honest.
Audience
Open on a fear your audience already has
Why it works: Looking bad on camera is a worry many people carry, so the topic pulls in the right viewers on its own.
How to steal it: List the small embarrassments your customers feel about your subject. Build your first line around the most common one and promise a fix.
Source: Facebook reel (https://www.facebook.com/reel/1822096285659796/): A woman teaching how to look good on camera. She pulls out a tape measure on screen to show exactly how far she is from the camera. She breaks lighting down into its constituent elements, one at a time. Then she clo