Paste a link to an ad, a pricing page or a launch post. Claude breaks it into the moves that make it work, and how to use each one in your business.
Why it works: When one person owns getting content seen, reach stops depending on whoever has spare time.
How to steal it: Name one owner for marketing and distribution. Give them a goal for reach and launches, and let them run both.
Why it works: People follow and trust people more than company pages, so the same message travels further.
How to steal it: Pick two or three leaders with real audiences. Have the marketer run their daily posting as the core channel, with the brand page in support.
Why it works: Posts written for someone only work if readers believe that person wrote them.
How to steal it: Collect the leader's past posts, phrases, opinions and stories in one file. Check every draft against it before it goes out.
Why it works: A stocked idea list removes the blank-page problem and keeps the posting rhythm steady.
How to steal it: Capture ideas from calls, customer chats and leader conversations in one shared list. Tag each by topic so you can pull a week of posts in minutes.
Why it works: Guessing what people share wastes posts, while copying what already spreads raises the hit rate.
How to steal it: Each week, review top posts from accounts your buyers follow. Note the topics, formats and openings, and base your next posts on those patterns.
Why it works: Many credible voices posting at once looks like momentum and gets past the algorithm's quiet period.
How to steal it: Plan the launch on a timeline. Brief creators and execs ahead of time, then have them all post within the same few hours with their own angles.
Why it works: A repeatable path from idea to published post lets a tiny team ship on schedule.
How to steal it: Define the steps: idea, draft, leader review, schedule, publish, review results. Assign each step to a person and give each a deadline.
Why it works: One flexible person who can research, write and coordinate costs less than a large team and moves faster.
How to steal it: Hire a generalist who has grown their own audience. Add specialists, such as a designer or editor, only when the weekly workload demands it.