Paste a link to an ad, a pricing page or a launch post. Claude breaks it into the moves that make it work, and how to use each one in your business.
Sell the dreaded phone call as a service
Steal the idea
Idea
Automate the task people hate most
Why it works: Waiting on hold is a pain almost everyone shares, so removing it sells itself.
How to steal it: List the chores your customers dread and put your product's value on the worst one. Pitch it as 'you never have to do this again', not as a list of features.
Idea
Do the work, hand back the result
Why it works: People pay for the outcome, not the effort, so a tool that finishes the job feels like a person doing it for you.
How to steal it: Design your offer so the customer gives one instruction and gets back a finished result with a short summary. Cut every step where they must stay involved.
Proof
Lead with one real dollar result
Why it works: A single concrete saving makes a vague promise believable.
How to steal it: Run your product once on a real case and report the exact number saved or earned. Use that one result as your headline before listing anything else.
Offer
Give ready-made scripts for common jobs
Why it works: Most users don't know what to ask, and a pre-written request removes that blank-page problem.
How to steal it: Write six to ten one-sentence requests that cover your customers' most frequent needs, each tied to a known brand or situation. Let people copy and run them with no setup.
Audience
Name famous annoying companies
Why it works: Naming brands people already complain about makes the use case instantly familiar.
How to steal it: Pick the well-known firms, services or routines your buyers dislike and build your examples around them. The shared frustration does the selling for you.
Guarantee
Build in a spending safety rule
Why it works: Handing over control feels risky, and a simple guardrail answers the fear before it appears.
How to steal it: Add one visible default that stops your product from doing anything costly without approval. Mention it early so buyers feel safe trying it.
Idea
Start with one task, then widen to a team
Why it works: A single easy win earns trust, and that trust opens the door to bigger uses.
How to steal it: Sell one narrow job first, such as cancelling a subscription. Once it works, show customers how to add more jobs and link them into a larger workflow.