Paste a link to an ad, a pricing page or a launch post. Claude breaks it into the moves that make it work, and how to use each one in your business.
Why it works: Removing the product price makes the first yes feel nearly risk-free, so more cold ad clicks turn into buyers.
How to steal it: Offer your lowest-cost physical item as free and charge only a shipping fee that covers your real costs. Works for sample kits, printed guides, or starter packs where the cost to make one is low.
Why it works: A big 'normal price' makes the shipping fee look tiny by comparison.
How to steal it: State a higher regular price next to the free offer, and make sure you have sold or listed at that price. A consultant could show the usual fee for a workbook and then offer a copy free.
Why it works: Telling buyers to use the official store pushes them to act now and stops them shopping around for cheaper copies.
How to steal it: Add a short note that stock is limited and that only your own page sells the real version. Use it only if it is true, such as for a product that is already being copied or resold.
Why it works: A known name in the author bio borrows trust that a new brand has not earned yet.
How to steal it: Put the strongest outside credential near the offer, like a past employer, a client, or a published title. Keep it to one line, with a photo if possible.
Why it works: A product that looks unusual makes people ask whether it is a gimmick, and answering that question removes the doubt before they leave.
How to steal it: Write a short section titled with the exact question buyers ask about your format. Explain why the format helps them use it, such as speed, handling, or fewer steps.
Why it works: Seeing their own role named lets each visitor picture how they would use it.
How to steal it: List three or four roles with one line each on what the product does for them. A software tool might split it into founders, marketers and support leads.
Why it works: A single specific win, with a clear dollar figure, is more believable and memorable than a pile of vague praise.
How to steal it: Pick your best customer story where the product played a clear part in a measurable outcome. Show the result in the headline of the quote and name the person and their role.
Why it works: Once the buyer has said yes to the free item, a bigger bundle with a clear value tag raises the average order and covers the ad cost.
How to steal it: At the order step, offer the physical item plus digital access for a modest price with shipping included, and show what the extras are worth. Cost out the digital part so margin stays high, since it has no shipping cost.